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CitationFlow is a metric used in the field of search engine optimization (SEO) to evaluate the quality and authority of a website based on its backlink profile. Developed by the company Majestic, CitationFlow measures the quantity and strength of links pointing to a particular website or webpage. It is part of a larger set of metrics known as Majestic Flow Metrics, which also includes TrustFlow. While TrustFlow focuses on the trustworthiness and reliability of backlinks, CitationFlow primarily assesses the overall link popularity and influence of a website. To calculate CitationFlow, Majestic analyzes the number of links pointing to a specific webpage or domain and assigns a score based on the quality and authority of those links. Websites with a higher number of quality backlinks from reputable sources tend to have a higher CitationFlow score. This metric is particularly useful for SEO professionals and digital marketers to gauge the strength and visibility of a website within search engine results pages (SERPs).

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